Professional experience
Americans for Immigrant Justice | Communications & Media Relations Manager | 2025 - present
> Social Media Management: Develop and execute social media strategy across platforms to boost reach and engagement.
> Content Creation: Produce, edit, and proofread external and internal content.
> Media & Press Relations: Maintain and establish media relations and vet media requests to ensure they are aligned with AIJ’s mission and nature of the work.
> Website Management: Regularly update the website with news, events, and content; ensure information is current and accessible; optimize for SEO.
> Email and SMS Marketing: Manage the organization’s email and SMS campaigns; including designing, scheduling, and analyzing email performance for better reach.
> Analytics and Reporting: Track and report on digital marketing metrics (social media, website, and email marketing); make data-driven recommendations, including managing and updating AIJ’s Annual Communications Calendar.
> Collaborative Content Production: Work with other team members to ensure cohesive content across all digital platforms.
> Database Growth and Management: Including upkeep, cleaning, and segmentation of contact lists, CRM, and targeted lists. Support and organize AIJ’s press work.
> Special Event Support: Attend, collaborate, support AIJ’s fundraising and other special events.
MSNBC/NBC News | Senior Producer & Executive Producer | 2018 - 2025
> Created successful cross-platform content strategies for a fast-paced daily national live newscast.
> Beat the competition by an average of 20% in demo.
> Increased Twitter followers by 352%, Instagram followers by 76%, and YouTube views by 83%.
> Managed a team of 10 producers, copy-edited scripts and ensured quality standards.
> Developed communications strategies for major events, including elections, natural disasters, high-profile trials, disasters and more.
> Developed partnerships across NBC News, Nightly News, NBC News Now, Telemundo and local stations.
CNN INTERNATIONAL | Producer | 2015 - 2018
> Produced multimedia content across platforms, including during breaking news.
> Wrote impeccable scripts to inform viewers about the background, context, and implications of U.S. and international news.
CNN | Cross-Platform Producer | 2013 - 2015
> Collaborated across CNN departments, including CNN.com, to create and distribute compelling content.
> Conducted headline and SEO optimization.
> Curated content for digital success. Supported implementation of digital strategy.
THE ASSOCIATED PRESS | Producer | 2012
> Produced stories from the field for multimedia presentation.
> Wrote stories and scripts for text and video distribution.
Education
AMERICAN UNIVERSITY
> Masters of Arts in International Relations
UNIV. OF MARYLAND
> Bachelor of Arts in Broadcast journalism and Political Sciences.
Certificates
DIGITAL MARKETING INSTITUTE
Content marketing
Social media
Search Engine Optimization
Paid Search (PPD) and Display with Google Ads
Email marketing and automation
Web optimization, eCommerce and social commerce.
Digital Marketing Srategy
GOOGLE ANALYTICS
>Certificate in using the platform for business and marketing data analysis. I can answer questions, such as:
How can you grow your return on investment?
Is your marketing working?
When are you users dropping off?
How are new users finding you?
Who exactly is visiting your website?
Top skills
Fully bilingual (Spanish & English)
Internal and external communications.
Executive Producing
Media Relations
Digital Marketing
Public Relations
Copy-editing
Excellent writing
Press release writing
Pitching
Scripting for video stories
Storytelling
Social media content creation
Video editing
Web optimization
Public speaking
Team management
Project management
Marketing campaigns
Podcast development
Software skills
Video Editing: Final Cut, Adobe Premiere, CapCut and VideoUp.
Video recording: Cannon DSLR and GoPro
Live video capturing: Wildmoka and Snapstream.
AP style proficient.
News: iNews and Avid.
Social media management: Loomly, Hootsuite, Sprout Social, Social Flow, Domo, Meta Business Suite.
Web analytics and ads: Meta Business Suite, Google Analytics, Google Search Console, Google Ads, Microsoft Clarity Heat Maps, Bing Webmaster Tools.
Photo editing: Canva and Photoshop.
YouTube video optimization.
Website development: Wordpress and Squarespace.
SEO optimization: Ahrefs, Moz, Google Keyword Planner, AnswerThePublic.
Email marketing: MailChimp.
Microsoft Office Suite, Google Workspace, Slack, Zoom, Skype, Teams.