Professional experience

MSNBC/NBC News | Senior Producer & Executive Producer | 2018 - 2025

> Created successful cross-platform content strategies for a fast-paced daily national live newscast.

> Beat the competition by an average of 20% in demo.

> Increased Twitter followers by 352%, Instagram followers by 76%, and YouTube views by 83%.

> Managed a team of 10 producers, copy-edited scripts and ensured quality standards.

> Developed communications strategies for major events, including elections, natural disasters, high-profile trials, disasters and more.

> Developed partnerships across NBC News, Nightly News, NBC News Now, Telemundo and local stations.

CNN INTERNATIONAL | Producer | 2015 - 2018

> Produced multimedia content across platforms, including during breaking news.

> Wrote impeccable scripts to inform viewers about the background, context, and implications of U.S. and international news.

CNN | Cross-Platform Producer | 2013 - 2015

> Collaborated across CNN departments, including CNN.com, to create and distribute compelling content.

> Conducted headline and SEO optimization.

> Curated content for digital success. Supported implementation of digital strategy.

THE ASSOCIATED PRESS | Producer | 2012

> Produced stories from the field for multimedia presentation.

> Wrote stories and scripts for text and video distribution. 

Education

AMERICAN UNIVERSITY

> Masters of Arts in International Relations

UNIV. OF MARYLAND

> Bachelor of Arts in Broadcast journalism and Political Sciences.

Certificates

DIGITAL MARKETING INSTITUTE

  • Content marketing

  • Social media

  • Search Engine Optimization

  • Paid Search (PPD) and Display with Google Ads

  • Email marketing and automation

  • Web optimization, eCommerce and social commerce.

  • Digital Marketing Srategy

GOOGLE ANALYTICS

>Certificate in using the platform for business and marketing data analysis. I can answer questions, such as:

  • How can you grow your return on investment?

  • Is your marketing working?

  • When are you users dropping off?

  • How are new users finding you?

  • Who exactly is visiting your website?

Top skills

  • Fully bilingual (Spanish & English)

  • Internal and external communications.

  • Executive Producing

  • Media Relations

  • Digital Marketing

  • Public Relations

  • Copy-editing

  • Excellent writing

  • Press release writing

  • Pitching

  • Scripting for video stories

  • Storytelling

  • Social media content creation

  • Video editing

  • Web optimization

  • Public speaking

  • Team management

  • Project management

  • Marketing campaigns

  • Podcast development

Software skills

  • Video Editing: Final Cut, Adobe Premiere, CapCut and VideoUp.

  • Video recording: Cannon DSLR and GoPro

  • Live video capturing: Wildmoka and Snapstream.

  • AP style proficient.

  • News: iNews and Avid.

  • Social media management: Hootsuite, Sprout Social, Social Flow, Domo, Meta Business Suite.

  • Web analytics and ads: Meta Business Suite, Google Analytics, Google Search Console, Google Ads, Microsoft Clarity Heat Maps.

  • Photo editing: Canva and Photoshop.

  • YouTube video optimization.

  • Website development: Wordpress and Squarespace.

  • SEO optimization: Ahrefs, Moz, Google Keyword Planner, AnswerThePublic.

  • Email marketing: MailChimp.

  • Microsoft Office Suite, Google Workspace, Slack, Zoom, Skype, Teams.